MSU Athletic Department( MSU Innovation Hub) / Student Researcher
The problem: Social media use by student-athletes has led to a number of highly visible problems, both for the athletes and athletic departments
The Solution: We propose a project to develop and deliver a social media mentoring program designed to help MSU student-athletes to become more literate and professional users of social media. Currently, few athletic programs across the nation have research-based Twitter mentoring programs.
My Role: As the Student Researcher my duty was to assist faculty with research processes. This included interviewing student athletes, analyzing online surveys, and transcribing audio of interviews.
Results: Based on the personal interviews combined with the surveys we learned that their is a disconnect between how student athletes in revenue sports vs non-revenue sports. Even with this discovery many revenue sport athletes had identities that were in a flux.
Most details are confidential to testers for more information please contact me.
Takeaways: For research based projects that include face to face interactions being able to create a comfortable environment is the best way to get the best information. Being able to decipher body language and adjusting the interview is also key. Sometimes you may have to switch questions around to get users comfortable before asking something that may be personal. Being able to adjust on the fly is your best asset.