Problem was to get more undergrad entrepreneurs interested into the start-up incubator on campus. Tasked to discover different methods to make their content on social and web present engaging for their target user.
Problem was to use design center principles to analyze this new space on campus to ensure that faculty and students maximize the use of the resources available to them.
Problem was that Social media use by student-athletes has led to a number of highly visible problems, both for the athletes and athletic departments. We proposed a project to develop and deliver a social media mentoring program designed to help MSU student-athletes to become more literate and professional users of social media.
Problem was that retail consumers prefer brick-and-mortar shopping vs online because they valued the ability to try clothes on to see how it fits their body in person.